First Adidas, now Nike and Under Armour: foam soles are next ‘big thing’ in running shoes  


Call it the foam wars. Nike and Under Armour are both releasing their next-generation, foam-based running shoes this month – but Adidas has enjoyed a five-year head start.
The two companies have been forced to follow in Adidas’ footsteps as it has run away with one of the few sectors of the sportswear market that is growing rapidly: lifestyle running.
Adidas basically created the category in 2015 when it released its UltraBoost line of shoes, which were built on the Boost platform…

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